I'm working on the design of this page. It looks like some B2B slop due to time constraints....but spoiler alert...the content is legit and will be in the final design.
← WhateverWe're sitting at a huge opportunity, and it's not what you think. In today's digital age, content is created to be instant. Instantly visible. Instantly shared. Instantly forgotten. The result is a world of meaningless “stuff” where any ounce of craft is lost in a sea of sameness. We want to go against this current. To root for the underdog. To BE the underdog. To fight. To bring beauty back into the world and create something memorable that lasts. Brands everywhere are running towards the same thing. But that's not you, and it's definitely not Francis.
Francis wrote this manifesto in 2017. Before the world shifted, before AI, and before everything great about graphic design was crushed by technology, efficiency, and mediocrity. Today, as with all manifestoes and brand missions, it still resonates with our core values and hopefully the clients we with to inspire through amazing graphic design work.
Francis isn't for everyone, and everyone isn't for Francis. Here are a few things you to help you decide.
Francis doesn't use Canva or AI.
Both of these outlets give the world mediocre everything, and brands should expect more from desingers.
Francis takes time.
Great design takes time. Time to conceptualize, refine, critique, refine again, and polish. Would you expect microwaved food from a thousand-dollar meal conceived by Michelin-rated chef? Your design should be this good.
Francis thrives off creative freedom.
You might have an idea, and it will be heard. Francis will deliver what your business needs. Fiverr, Canva, and AI are for production. That's not why you're here.
Francis doesn't repeat work.
Rejected work from our previous clients doesn't get repurosed for you.
Francis understands if it's not working out.
Not every relationship is perfect, so if it's not a fit, let's shake hands and move on.
You own the work.
You get the editable files. Francis makes the work. You pay Francis for it. Francis gives you the work. Period. No memberships, no annual renewals, none of that garbage. The work is yours, forever.
As an icon used to say, "talk is cheap." Regardless of all the mission statements, visions, and manifestoes, Francis prides itself on the final execution. Francis likes to be the best, no matter what. We think you should expect the same.